🐶 Bark bark! That's dog-speak to "let's fetch some ticket sales"! - let's start with the shopping lists!
Both the cookie cutters and icing colors and supplies you'll need (and that we recommend and use) to teach a fun (and easy to clean up) cookie class! This comprehensive list has everything we recommend that you need to teach a delicious and fun cookie-decorating class - from start to photo finish. With this ready-to-order shopping list, you'll be able to focus on the fun and creative aspects of marketing your cookie class (but - a lot of that is supplied for you below).
Also - Class Checklists. Pre, Prep, Promo, and Post! These are just some recommendations we made to comprise these lists - feel free to alter them to fit your class! Don't use Microsoft Word? No sweat - here's how to convert Word Docs to Google Sheets!
These short, easy-to-follow videos will walk you through the decorating process you'll use in class. The PowerPoint will walk your class attendees through everything - but it'll be awesome for you to do a dry-run on your own so you can talk students through issues with icing. The videos cover a range of decorating styles and designs - but we keep it simple for beginner class attendees.
Some bakers use these videos in their class - not a bad idea! Others also use these for content posts to sell more tickets - another awesome idea.
Event cover, feed posts, and even story posts, oh my - these graphics match your included class PowerPoint and are a great way to build brand recognition around your class! These done-for-you graphics can be mixed with the set photography to build a promotional calendar that'll have "butts in seats" for your class! Download these photos and post them "as is" or edit in an app like Canva to add your own personal class details. Happy posting and promoting!
Great copy sells seats! Use this copy as a jumping point for your own event copy – you’ll need to customize this copy a little bit to fit your own event (like changing the city and state, time and location - you know the deal). Remember – the more upbeat and fun you sound here, the more energized your audience will be to sign up!
Piping Practice and a fun Coloring Sheet that matches the set - these class printables are great additions to your class setup. We spend about 15 minutes on piping practice helping attendees get the flow of the flow (of icing lol).
I love the PowerPoint presentation - it'll take your class through step-by-step instructions to complete the six cookies and hits on dough and icing. You'll need to customize this PPT (PowerPoint) to fit your class - so don't forget the minor edits, but most of it is ready to go!
Bonus - You can email out this PowerPoint deck to your class attendees as an added bonus for taking your class - it's an awesome add-on for DIY kits too!
I love letting spreadsheets do the math for me! You don't have to use this spreadsheet - but it's the same one I use to prep for classes. It's a great way to get an overview of what to expect, how much to prep, and what to bring for class. I've already set up the formulas for you!
Don't have Excel? No sweat - convert this to Google Sheets!
Some cookiers like to pre-print the class designs onto the naked cookies. These are the PNGs to make that easier for ya. These print files can help you streamline designs and cut-out the need for an edible marker and time spent tracing designs.
⚠️ Remember - you cannot use these files to print the cookie cutters - that's a violation of the IP belonging to the cookie cutter company and will get ya permanently banned from the SCM groups and the Cookie College (we gotta pay Sweet Pink Olive for her IP). Don't make me have to ban ya 😢