The Cookie College/37. CC - Event - How to Nail Pre-Sales

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37. CC - Event - How to Nail Pre-Sales

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We’re walking you through the pre-sale setup, configuration, and marketing campaign - Halloween edition!

Contents

Everything You Need to Know About Presales

OKAY - let's do this. Note - if you already watched the DIY kits 101, you're going to see some redundancy because our presales were DIY kits this Halloween. But there's still good info here - especially if you like hearing Corrie's high-pitched voice - definitely up your alley.
Intro to Pre-Sales and What We'll Cover

Creating an Order Form

Mkay - We're going to be using Jotform for this pre-sale, but we want to accept 100% payment upfront - because mama's gotta get her bread, right?! Let's build this out together.

This next portion was done during a Facebook Live, then I fixed a few issues in a pre-recorded video after. Forgive having to watch paint dry and my brain attempt to work at the same time.
Creating a Pre-Sale Form
(Fixing) Conditional Logic + Auto-Responders
Bonus - Witches Hat!
Jotform Templates!

What's a Pre-sale Anyways?

2_Presale_What is a presale.mp4

Pre-sale Pricing and Promotion

3_Presale_Pricing Promotion.mp4

Pick-ups + Email Templates!

4_Presale_Pickups.mp4
DIY Kits_Email 1.docx
DIY Kits_Email 2.docx
DIY Kits_Email 3.docx
DIY Kits_Email 4.docx
DIY Kits_Text 1.docx

Social Media Promotion

Forgive the influx of screenshots you're about to see. These were the promotional posts Corrie made to her page for the DIY kits. I think she also posted to our Cookie Classes page as well. In total - around 8 posts. These posts weren't one right after the other - she mixed other content in there like local pumpkin patches to visit and other orders she'd be completing. I think she was also running a giveaway. 
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What We Shoulda Done Differently

5_Presale_Recap.mp4