The Cookie College by Sugar Cookie Marketing
The Cookie College/03. CC - Copywriting - Copy 101
Enrollment is closed

  • $68

Introduction to Copy Formulas

  • Closed

Writing copy (sales text) is hard. But it doesn't have to be when you have formulas to pull from. Plug in A, add B, get C. With these five copywriting formulas, you'll have the knowledge to write more compelling copy.
Buy now

Contents

Copy Theory

Welcome to Copy!
Copy Formula - The 4 Cs (Clear, Concise, Correct, Compelling)
Copy Formula - PAS (Problem, Agitate, Solution)

Copy 101 - Revisited and Completed!

1. Quick Intro (and explanation) to the Copy Course
2. Speaker Intro - Hey Guys!
3. Debrief on The Cookie College + Recommended Next Courses
4. Introduction to the Course
5. What is Copy Anyway?
6. Who Needs Copy
7. What are Copy Formulas?
8. Quick Recap - 4C's Formula
9. Quick Recap – P-A-S Formula
10. Before - After - Bridge Formula
11. Storytelling Formula
12. A-I-D-A Formula (My Go-To)
13. Bonus - 4 U's (Forgive Me)
14. SMART Copy Goals
15. Going thru the Worksheet (Download in Next Lesson)
16. Copywriting Worksheet.docx (Download)
17. Using AI to Assist aka Letting the Robots Take Over
17. Conclusion + College Help